Most marketers have a long list of new things they want to try in 2019, but everyone has a limit. Here’s what top marketers say they’ll stop doing in 2019. Talk Business 360 Marketers tend to focus on more: More leads, more content, more website traffic, more engagement. We have to adapt quickly as digital marketing evolves, but there comes a point where you give up certain tactics. You aren’t still doing fax marketing, are you? Rather than add to your ever-lengthening to-do list for 2019, I created a list of what your fellow marketers plan to stop doing or to do less of this year. The answers come from about 40 marketers who responded to an informal poll in late December 2018. B2B marketers made up more than half of the respondents. TO compete in the overly competitive digital landscape of 2019, you’ll need to focus on twelve specific areas. ( Talk Business 360 ) While you’ve probably heard about these, how many details do you really know to make each one effective? They’re...
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